Video Analysis

Birthday Sex

The camera starts off with a tracking shot moving into a room, slowly revealing a camera being set up. The camera then moves to an over the shoulder shot of a woman walking into a room, the camera moves down her body and cuts from her to a man singing the song. The camera cuts between the man, the woman’s behind and a bed; allowing the audience to get a feel for the genre and the connotations being conveyed in the video. The video is full of pragmatical shots, to many people a glass of champagne and strawberries is considered to be romantic and sexual which is one reason I believe it has been included in there. The man in the video is often accompanied by the woman in many of the shots and she’s often caressing him in a sexual manner or they either find themselves in rather compromising positions, adding to the general feeling of the video, however this is not surprising when you find out the title is “birthday sex”.
The clothes they are both wearing are considered to be fashionable for this year however the way in which the camera focuses on certain parts of their body which makes it seem sexual. The editing is cut in such a way that it changes scene on the beat. This makes it seem more continuous and flows better.
Its constant referral to fruit and presenting it in a sexual way is only more proof of what this video is trying to portray, this is further confirmed by the introduction of shots of a bed. The camera being pointed at the bed also has sexual connotations
The lyrics convey many sexual meanings also: “You say you want passion, I think you found it, Get ready for action.” These show that the song it souly centred around sex and sexual things. Dyer wrote about how stardom can affect the way in which they act and “sexual magnetism” is highly evident in the video.